The bait is the means
to get the fish where you want it;
catch the fish and you discard the bait.
Words are the means to get the idea
where you want it;
catch on to the idea
and you forget about the words.

Zhuangzi (4th c BCE-), Zhuangzi was an influential Chinese philosopher who lived around the 4th century BC during the Warring States period, a period corresponding to the summit of Chinese philosophy, the Hundred Schools of Thought.